Pre-launch betting on Big brother is always a bit tame. Markets such as “gender of winner” offer little interest and no value at all and the interesting markets such as eviction and winner can’t be priced up until after the launch and the housemates are known.

As usual, Paddy Power has a good range of novelty bets available (you can find them under Novelty Bets > Big Brother). As above, most of these markets offer poor value in odds terms, but, they can add something to launch night.

One thing that did catch my attention were the odds on Jade Goody to enter the house - a scarily short 10-1!!

Pre-launch, I prefer a bet based on the lauch show to add a little excitement to it. Powers are offering markets on gender of first entrant (a bit dull) but the one I like is “What cliche will Davina use first?”. There’s s few choices, but “Are you ready?” seems decent value at 10-1.

If you’re having a launch night party, why nold your own sweepstake on this? A pound in each and chose a random phrase. Winner takes all.