Pre-launch betting on Big brother is always a bit tame. Markets such as “gender of winner” offer little interest and no value at all and the interesting markets such as eviction and winner can’t be priced up until after the launch and the housemates are known.

As usual, Paddy Power has a good range of novelty bets available (you can find them under Novelty Bets > Big Brother). As above, most of these markets offer poor value in odds terms, but, they can add something to launch night.

One thing that did catch my attention were the odds on Jade Goody to enter the house - a scarily short 10-1!!

Pre-launch, I prefer a bet based on the lauch show to add a little excitement to it. Powers are offering markets on gender of first entrant (a bit dull) but the one I like is “What cliche will Davina use first?”. There’s s few choices, but “Are you ready?” seems decent value at 10-1.

If you’re having a launch night party, why nold your own sweepstake on this? A pound in each and chose a random phrase. Winner takes all.

Sezer is the massive favourite to be evicted this Friday as he faces the public vote with fellow housemates Lea and Richard.His arrogance and sexist comments seem to have turned the public against him in a big way, but what has really done for him is that he seems to be hated equally by both men and women.

The bookies agree that Sezer will go too, with him currently trading at around 1/4 on betfair and even longer odds-on with traditional bookmakers (current best price 1/5 with Betdirect).

If you are new to betting, then this basic guide will help you understand what you can bet on in Big Brother and how.

Please note that gambling is a leisure activity which some people find enhances their viewing of sports/programs/events by adding to the existing excitement. It is not a way to make money and you should only gamble with money that you can afford to lose.

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Series 7 of Big Brother in the UK looks set to the biggest reality TV betting event in history with bookies predicting over £10 million being gambled over the course of the series. That is almost double the amount bet on previous Big Brother series due to there being more contestant and the show running for longer.

A William Hill spokesman said:

In the space of five years, reality TV betting has become a multi-million pound industry and is the bet of choice for many punters who feel that, as they are the judge of who wins, then surely they know as much as the bookies.

Source: Ireland Online